Boss Babes, this one's for you!
Having great Brand Imagery means having a variety of cohesive content, that speaks to your ideal client, and helps them to build a relationship with your brand that goes deeper than your product/service!
One of the most common things I talk to my Brand Imagery clients about, is the importance of occasionally showing YOU in your imagery, as part of your brand. One of the characteristics of a successful brand, is being relatable to its clientele. Think about it...... when you look at an Instagram feed that is just product shot after product shot, you may love the product, but you don't really FEEL anything. Having that human element is HUGE (yuuuuuuuuge.... sorry, couldn't resist) for creating a relationship with your ideal customer.
Letting the viewer in on the behind-the-scenes side of your business, and speaking openly about the work that goes into your service/product (the good, the bad, and the ugly!) not only makes your business relatable to its audience, it makes your customer invested in YOU, and therefore, more likely to be invested in and loyal to your brand! What better complement to your open, honest words, than photos of you in action?
So, with that in mind, I am offering a limited time Behind-The-Scenes Boss Lady special, to show off the lady(or ladies) behind the magic!! It includes a 2 hour session, 150+ photos, and a credit towards a future 2017 Brand Imagery package, to really take your business's visual content to the next level! Book by the end of April to take advantage of alllllllla dat. Let's chat some more about the details!
Check out some highlights from two lady-run brands that I loved working with!